Posted on : March 19, 2025

Following the success of its opening day, Day 2 of the FUELD Conference USA 2025 at the Luxor Hotel & Casino in Las Vegas built upon the continued momentum, diving deeper into marketing innovation, data rights, emerging technologies, and business strategies. Attendees engaged in discussions that reshaped their perspectives on automation, branding, digital privacy, and efficiency in operations.

With a diverse lineup of industry leaders, entrepreneurs, and experts, the second day at the marketing and technology event was filled with thought-provoking panels, insightful keynotes, and interactive fireside chats from some of the leading voices in the industry!

Marketing In 2025: What Comes Next?

The first panel at the marketing and technology conference, “2025: The Imperative Shifts Your Marketing Must Embrace,” focused on how brands must adapt to emerging trends, AI-driven strategies, and shifting consumer expectations. Moderated by Cara Verwholt Founder & Principal of Cara Verwholt Consulting, the discussion featured insights from Wesley Olson, Co-founder of WRIGHTT Foundation & Co-CEO of NoCal Ventures LLC, Dave Makin Founder & President of CMO To-Go, Fredrick Redd VP of Operations at Paco Group Inc., Peter Garcia Leets Founder & General Manager of UNiO Branding, and Tyler DandridgeDirector of Marketing at Chronicle Heritage. The panelists analyzed how hyper-personalization, data privacy, and brand authenticity will redefine marketing in the coming years.

Next, communication took center stage in the keynote “The Six Talk Types: A Breakthrough In Understanding Human Communication,” delivered by Dr. Amanda Kenderes Independent Innovator at Kenderes Partners, LLC. She introduced a groundbreaking framework that enhances team collaboration, conflict resolution, and trust-building, providing attendees with actionable strategies for more effective communication in business and leadership.

Technology And Business Efficiency

The intersection of automation and human expertise was explored in the fireside chat “Human-Robot Collaboration: Maximizing Efficiency In Business Operations.” Aaron Trahan Founder of Performance Mindset, and Dr. Sam Sammane Founder & CEO of TheoSym, discussed how AI-powered assistants and robotics are revolutionizing industries by enhancing productivity, streamlining workflows, and optimizing operations without eliminating the human touch.

Data security and digital rights took center stage in “Data Subject Rights: Empowering Individuals In The Digital Age.” Moderated by Phyllis L. Elin CEO of Knowledge Preservation, panelists Advisor & Consultant at Caccioppoli Consulting Group, Karina Klever CEO of Klever Compliance, Virginie Delaitre Founder & CEO of VDS Digital Agency, and Shermalyn Sidonie-John Chief Brand Strategist & Founder of Influential Bosslady explored the growing need for transparency, regulatory changes, and how businesses can build consumer trust in a digital-first world.

Recognition, Networking, & Business Collaboration

Following these discussions, the Recognition Session at the marketing and technology event honored visionary leaders and organizations making an impact in tech, marketing, and business innovation. Hosted by Joselina Peralta Founder & CEO of STRACTIX, the session acknowledged outstanding contributions and encouraged continued industry advancements.

Lunch and networking provided attendees with the opportunity to connect with peers and engage in meaningful conversations. Additionally, the Business Card Exchange Session facilitated valuable connections, helping attendees turn ideas into opportunities and lay the groundwork for future partnerships.

Global Strategy, Tech For Good, And The Cost Of Inefficiency

The afternoon opened with the keynote “From Washington To The World: Navigating Uncharted Waters,” presented by Kelly Carnes Founder, President, & CEO of TechVision21. She addressed the global economic and policy shifts affecting businesses and industries and provided strategic insights on how organizations can stay ahead in an unpredictable global market.

Next, the panel “Tech For Good: How Startups Are Driving Positive Social Change” highlighted entrepreneurs leveraging technology to create meaningful societal impact. Moderated by Marc Ian Synderman Co-founder & Managing Director at Next Point Ventures, LLC, and Mike Ross Founder & Executive Director of Future Forward Education, the discussion included insights from Leslie Paz Founder & CEO of The Utilize App, and Matthew L. Kolmes, CTO of Heal Smart Yarns & CEO of Supreme Corporation. Panelists shared their experiences in using AI, blockchain, and sustainability-driven tech to address global challenges.

A fireside chat followed on “Maximizing Efficiency: Choosing And Implementing The Right Project Management SaaS Tool.” Susan Fennema CEO of Beyond the Chaos, LLC, and Ravi Verma, CEO & Founder of Org Whisperers & Co-founder of AI Dente, explored how businesses can identify and integrate the right tools to enhance team productivity, streamline operations, and eliminate inefficiencies.

The next panel, “The Cost Of Technological Inefficiency: How Businesses Are Losing Millions,” delved into the hidden impact of outdated systems and poor digital transformation strategies. Moderated by Krista Moon Founder of Ascend Business Growth, panelists Louis PicchioneCOO of Fideseo, Richard Winter CEO of WinterCorp, Jonathon Cummings, Alliance Manager at Deloitte, and Giju Eldhose Founder & CEO of Ceegees Software Solutions Pvt. Ltd. discussed how businesses can reduce costs and boost efficiency through strategic technology investments.

The Power Of Humor In Marketing

The final panel of the day, “The Role Of Humor In Marketing Narratives: Striking The Right Tone,” explored how humor can enhance brand storytelling, create emotional connections, and drive engagement. Moderated by Mike Terlizzi Founder of Simple Marketing, the panel featured Jamie Sheppard CEO of Mauka Digital, Kellianne Fedio Entrepreneur at Kellianne.Me, Sarah Olds VP of Product at iProv, LLC, and Amanda Kenderes, Independent Innovator at Kenderes Partners, LLC. Panelists examined successful case studies where brands effectively used humor, as well as potential pitfalls when misused.

Networking Hour

The Networking Hour offered a final opportunity for attendees to reflect on the insights gained, establish new partnerships, and explore future collaborations. Conversations carried into the evening, ensuring that the impact of the FUELD Conference USA 2025 – Day 2 would extend beyond the event itself. The networking hour also gave the participants the opportunity to explore innovative exhibits in the exhibit area as well as grab their seats for the upcoming editions of the conference in Dubai, Singapore and the USA

Conclusion

With another day of game-changing discussions, transformative ideas, and invaluable connections completed at the marketing and technology conference, attendees now look forward to the final day of the conference, eager to explore even more bold strategies, emerging technologies, and marketing innovations. The insights from Day 2 provided a clearer understanding of the future of marketing, technology integration, and business growth, equipping attendees with actionable takeaways to implement in their fields.

The diversity of perspectives—from data privacy advocates to automation pioneers—showcased the dynamic landscape of modern business. As industry leaders and entrepreneurs continue to push boundaries, the conference remains a crucial platform for collaboration, innovation, and knowledge-sharing. With one more day of thought-provoking sessions ahead, anticipation is high for what’s next at FUELD Conference USA 2025.